SK magic
SME & Startups
Last reviewed 11 September 2026
SK magic is a leading Korean company specializing in high-quality home and kitchen appliances, particularly water purifiers, air purifiers, and dishwashers.
- Legal name
- SK MAGIC SDN. BHD.
- Industry
- SME & Startups
- Business type
- Retailer
- Founded
- 2016
Company information
Identity
- Company name
- SK magic
- Registered name
- SK MAGIC SDN. BHD.
- Registration no.
- 1187847M / 201601016916
- Founded
- 2016
- Brand names
- SK intellix
- Parent company
- SK Group
- Industry (source record)
- Home & Living / Water Filtration
- Business type
- Retailer
- State
- Johor
Contact & location
- Headquarters
- 106-108, Jalan Wong Ah Fook, Bandar Johor Bahru, 80888 Johor Bahru, Johor Darul Ta'zim, Malaysia
- Phone
- 0189064218
- Official website
- skmagic.com.my
- Opening hours
- Monday - Saturday, 09:00 to 19:00; closed Sundays
Business footprint
- Markets served
- Malaysia, South Korea, United States
- Customer segments
- Households, Consumers, Sales agents
Source record
- MalaysianRecord status
- Listed
- Source record reviewed
- 2026-09-06
Details imported from MalaysianRecord (export: 2026-09-11). Source status and review dates belong to that record; they are not a new verification by Next Malaysia.
Locations
- Dpulze Shopping Centre
Address: Persiaran Multimedia, Cyberjaya, 63000 Cyberjaya, Selangor
Phone: 0189064218
- Headquarters
Address: 11th Floor, Menara Citibank, 165 Jalan Ampang, 50450 Kuala Lumpur, Malaysia
Opening hours: Monday - Saturday, 09:00 to 19:00; closed Sundays
Brands & related entities
Services & business activities
- Water Purifier
- Air Purifier
- Water Filter
- Dishwasher
- Magic Care Service
Regular visit management services for SK magic customers, including filter replacement, sterilization, cleaning and parts replacement for water purifiers and service activities for air purifiers.
Key people
- Andy Kim
Role: Managing Director of SK magic Malaysia; Managing Director of SK intellix Malaysia
Relationship: Current executive
Company history
The About page states that SK magic began in South Korea in 1985 and that its Malaysian home-appliances operation launched in December 2018.
- 1985
SK magic begins in South Korea
The About page says SK magic has operated in South Korea’s home-appliances industry since 1985.
- November 2018
Malaysia opening ceremony
SK magic held an opening ceremony in Malaysia, announcing the launch of its operations there.
- December 2018
Malaysia market launch
Malaysia became the first Southeast Asian market to launch the home-appliances arm.
- 2020
CES Innovation Awards
The Motion Air Purifier and All-in-one JIKSOO RICH Ice Water Purifier were recognised in CES Innovation Awards 2020 categories.
- 2025-08-22
Rebrand to SK intellix Malaysia
SK magic Malaysia announced its rebrand to SK intellix Malaysia.
Recognition & certifications
- CES Innovation Awards 2020
Type: Award
Awarding body: Consumer Technology Association / CES
Year: 2020
- The Brand Laureate SME’s Best Brands Awards 2018-2019 (Consumer – Water Purifier)
Type: Award
Awarding body: The Brand Laureate
Year: 2018-2019
- Halal Certification
Type: Certification
Year: 2018-2019
Public review snapshot
- Google rating (recorded)
- 4.2 / 5
- Reviews (recorded)
- 5
- Checked in source record
- 26 Aug 2026
- Google listing
- View current listing
Historical figures from the supplied record. Ratings and review counts may have changed; this is not a Next Malaysia score or endorsement.
Image sources & credits
Source record references 7
- Official website
Source classification: Tier 1 · Date in source record: 26 Aug 2026
- SSM registration record (CTOS)
Date in source record: 26 Aug 2026
- Company logo (from official website, img[logo])
Date in source record: 27 Aug 2026
- About Us
Source classification: Tier 1 · Date in source record: 2026-09-06
- SK magic Malaysia rebrands to SK intellix Malaysia
Source classification: Tier 1 · Date in source record: 2026-09-06
- Magic Care Service
Source classification: Tier 1 · Date in source record: 2026-09-06
- Store Locations
Source classification: Tier 1 · Date in source record: 2026-09-06
Frequently asked questions about SK magic
What does SK magic do?
SK magic is a leading Korean company specializing in high-quality home and kitchen appliances, particularly water purifiers, air purifiers, and dishwashers.
Where is SK magic based?
SK magic lists its headquarters or primary business address as 106-108, Jalan Wong Ah Fook, Bandar Johor Bahru, 80888 Johor Bahru, Johor Darul Ta'zim, Malaysia.
When was SK magic founded?
SK magic records its founding year as 2016.
What is the official website for SK magic?
The official website recorded for SK magic is skmagic.com.my.
Latest SK magic news
No published Next Malaysia coverage of this company yet. This hub is indexed only once it has a verified identity, a source pack and at least two substantive linked stories (§6.5).
Editorial sources & further reading
Official sources & further reading
- Official website (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- SSM registration record (CTOS) (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Company logo (from official website, img[logo]) (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- About Us (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- SK magic Malaysia rebrands to SK intellix Malaysia (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Magic Care Service (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Store Locations (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
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