Secret Recipe
Retail & Consumer
Last reviewed 11 September 2026
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe dining concept.
- Industry
- Retail & Consumer
- Business type
- Service Provider
- Founded
- 1997
Business & industry context
Secret Recipe was founded in 1997 and began with a focus on fine-quality gourmet cakes. The company says its concept has evolved into a lifestyle cakes and café chain with more than 380 café outlets.
The company describes its cafés as offering a friendly, personalised full-service dining experience with cakes, desserts, meals and drinks. Its official menu categories include cakes, starters, soups and salads, Asian classics, chicken, pasta, western food, children's meals, pastries, desserts, coffee and juices.
The official outlet page lists operations in Malaysia and says the chain is gaining ground in Asia Pacific, with outlets in Singapore, Indonesia, Thailand, Brunei, Maldives and Bangladesh. The website also publishes CSR activities involving community, education and environmental initiatives.
Company information
Identity
- Company name
- Secret Recipe
- Founded
- 1997
- Brand names
- Secret Recipe Cakes & Café
- Industry (source record)
- Food & Beverage / Restaurants & Cafes
- Business type
- Service Provider
Contact & location
- Phone
- 03 7490 2063
- Official website
- secretrecipe.com.my
Business footprint
- Markets served
- Malaysia, Singapore, Philippines, Thailand, Brunei, Maldives, Bangladesh, Indonesia
- Customer segments
- Customers seeking cakes and desserts, Diners seeking full-service café meals, Families, Friends and associates
Source record
- MalaysianRecord status
- Listed
- Source record reviewed
- 2026-09-06
Details imported from MalaysianRecord (export: 2026-09-11). Source status and review dates belong to that record; they are not a new verification by Next Malaysia.
Locations
- AMANJAYA WALK
Address: Block E-2 & E-3, PT60651, Jalan Jati 1/1. Pusat Perniagaan Amanjaya, 08000 Sungai Petani, Kedah Darul Aman
Phone: 04-4104 699
Opening hours: 10.00 AM - 10.00 PM (Mon-Thurs) & 10.00 AM - 11.00 PM (Fri-Sun)
- SUNGAI PETANI
Address: 51, Lorong 20, Taman Patani Jaya, Sungai Petani, 08000, Kedah
Phone: 04-446 1901
Opening hours: 10.00 AM - 10.00 PM (Daily)
- VILLAGE MALL, SUNGAI PETANI
Address: Lot G-12, Ground Floor, Village Mall, Lagenda Heights, Sungai Petani, 08000, Kedah
Phone: 04-446 1904
Opening hours: 10.30 AM - 10.30 PM (Daily)
- AEON MALL TAMAN MALURI
Address: Lot No. S07, Second Floor, AEON Taman Maluri Shopping Centre, Jalan Jejaka, Taman Maluri, 55100, Kuala Lumpur
Phone: 03-9287 1800
Opening hours: 10.00 AM - 10.00 PM (Sun-Thurs)
- SHAFTSBURY SQUARE
Address: P1-07, Shaftsbury Square, Jalan Persiaran Multimedia, Cyber 6, Cyberjaya, 63000
Phone: 03-8683 9450
Opening hours: 10.00 AM - 10.00 PM
Services & business activities
- Cakes
Cakes and gourmet cake products.
- Full-service café dining
Café meals, desserts and beverages served through the Secret Recipe café concept.
- Outlet ordering and delivery
The official site links customers to online ordering and delivery access.
Company history
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe dining concept. The brand later expanded its outlet network in Malaysia and into regional markets. Its growth has made cakes, cafe meals and franchised retail locations central to the brand story.
- 1997
Secret Recipe states that it was founded in 1997.
Secret Recipe states that it was founded in 1997.
- 1997
Secret Recipe founded
The Our Story page states that Secret Recipe was founded in 1997.
- 2020
International Exponential Growth Award
Secret Recipe lists the International Exponential Growth Award 2020 by the Malaysia Retail Chain Association.
- 2022
Star Outstanding Business Awards recognition
The official recognition list includes Malaysian Business of The Year, Best Brand, Best Halal Product Service, Best in Retail and Best Green Initiative awards in 2022.
- 2023
ESG, CSR, brand and retail recognitions
The official list records four recognitions in 2023, including Responsible Consumption and Production Silver and community support awards.
- 2025
Retail, community care and Putra Brand recognitions
The official list records Retail Excellence Award, Company of the Year Community Care Award and a Putra Brand Bronze Award in 2025.
Recognition & certifications
- Company of The Year (Food & Beverage) Sustainable Social Impact & Community Care Award
Type: Award
Awarding body: Sustainability & CSR Malaysia Awards
Year: 2026
- Retail Excellence Award
Type: Award
Awarding body: Malaysia Retail Chain Association (MRCA)
Year: 2025
- Company of The Year (Food & Beverages) Community Care Award
Type: Award
Awarding body: Sustainability & CSR Malaysia Awards
Year: 2025
- The People's Choice (Restaurants & Fast Food Outlets) Bronze Award
Type: Award
Awarding body: Putra Brand Awards
Year: 2025
- Responsible Consumption and Production Silver Award
Type: Award
Awarding body: ESG Positive Impact Awards
Year: 2023
- International Exponential Growth Award
Type: Award
Awarding body: Malaysia Retail Chain Association (MRCA)
Year: 2020
Image sources & credits
- Café concept and ambience
Source: https://www.secretrecipe.com.my/our-story
Displayed from the company's official website. No reuse licence was identified; copyright may belong to the company or its licensors.
Source record references 6
- secretrecipe.com.my
Source classification: Tier 1 · Date in source record: 2026-09-05
- Our Story | Secret Recipe Malaysia
Source classification: Tier 1 · Date in source record: 2026-09-06
- Our Cake Shop & Café Outlets | Secret Recipe Malaysia
Source classification: Tier 1 · Date in source record: 2026-09-06
- Complete Course Menu | Secret Recipe Malaysia
Source classification: Tier 1 · Date in source record: 2026-09-06
- Contact Us | Secret Recipe Malaysia
Source classification: Tier 1 · Date in source record: 2026-09-06
- Order Policy - Secret Recipe
Source classification: Tier 1 · Date in source record: 2026-09-06
Frequently asked questions about Secret Recipe
What does Secret Recipe do?
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe dining concept.
When was Secret Recipe founded?
Secret Recipe records its founding year as 1997.
What is the official website for Secret Recipe?
The official website recorded for Secret Recipe is secretrecipe.com.my.
Latest Secret Recipe news
No published Next Malaysia coverage of this company yet. This hub is indexed only once it has a verified identity, a source pack and at least two substantive linked stories (§6.5).
Editorial sources & further reading
Official sources & further reading
- secretrecipe.com.my (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Our Story | Secret Recipe Malaysia (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Our Cake Shop & Café Outlets | Secret Recipe Malaysia (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Complete Course Menu | Secret Recipe Malaysia (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Contact Us | Secret Recipe Malaysia (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Order Policy - Secret Recipe (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
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