Pensonic
Manufacturing
Last reviewed 11 September 2026
Pensonic's corporate history traces its roots to a 1965 business in Balik Pulau, Penang, founded by Chew Weng Khak. Pensonic-branded products were introduced in 1982 and the trademark was registered in 1984.
- Legal name
- Pensonic Holdings Berhad
- Industry
- Manufacturing
- Business type
- Manufacturer
- Founded
- 1965
Business & industry context
The company traces its origin to 1965, when founder Dato' Seri Chew Weng Khak established Keat Radio & Electrical Co. in Balik Pulau, Penang. Pensonic Sales & Service Sdn Bhd was established in 1982 and introduced audio and visual products under the Pensonic brand.
Pensonic Holdings Berhad was incorporated in 1994 as an investment holding company and was listed on the Second Board of Bursa Malaysia Securities Berhad on 18 December 1995.
The Group's activities include manufacturing, importing, exporting, distribution and marketing of electrical home appliances. Its website says the Group focuses on own-design manufacturing for several international electrical-home-appliance brands and exports to 30 countries.
The Group's brands are consolidated under Pensonic as its core brand, with Cornell, Toush, Lebensstil Kollektion and Morphy Richards also identified on the corporate history page.
Company information
Identity
- Company name
- Pensonic
- Registered name
- Pensonic Holdings Berhad
- Founded
- 1965
- Industry (source record)
- Electrical & Electronics / Home & Living / Home Appliances / Manufacturing
- Business type
- Manufacturer
- State
- Penang
Contact & location
- Headquarters
- Penang, Malaysia
- Phone
- 1-800-881-770
- info@pensonic.com
- Official website
- pensonic.com
- Opening hours
- Monday–Friday: 9:00am–5:00pm; Saturday, Sunday and public holidays closed
Business footprint
- Markets served
- Malaysia, ASEAN, East Asia, West Asia, Middle East
Source record
- MalaysianRecord status
- Listed
- Source record reviewed
- 2026-09-06
Details imported from MalaysianRecord (export: 2026-09-11). Source status and review dates belong to that record; they are not a new verification by Next Malaysia.
Locations
- Origin / founding location
Address: Balik Pulau, Penang, Malaysia
- Headquarters / Innovation and Global Operations Centre
Address: Penang, Malaysia
Phone: +604 226 9923; +604 226 9050
Opening hours: Monday–Friday: 9:00am–5:00pm
- Malaysia Customer Care Centre
Address: Sabah, Malaysia
Phone: +608 8715 519
Opening hours: Monday–Friday: 9:00am–5:00pm
Brands & related entities
Services & business activities
- Electrical home-appliance manufacturing
Manufacturing electrical home appliances, including own-brand and own-design manufacturing activities.
- Import, export and distribution
Importing, exporting, distributing and marketing electrical home appliances for domestic and international markets.
- Customer care
Malaysia customer care centre support.
Key people
- Chew Weng Khak
Role: Founder
Relationship: Founder
Pensonic's corporate history traces its roots to a 1965 business in Balik Pulau, Penang, founded by Chew Weng Khak.
- Dato' Seri Chew Weng Khak
Role: Founder and Group Chief Executive Chairman
Relationship: Founder
Founder of Pensonic Holdings Berhad; established Keat Radio & Electrical Co. in 1965.
- Dato' Dixon Chew
Company history
Pensonic's corporate history traces its roots to a 1965 business in Balik Pulau, Penang, founded by Chew Weng Khak. Pensonic-branded products were introduced in 1982 and the trademark was registered in 1984. The company later expanded its electrical and home appliance range. Its corporate history includes a listing milestone in 1995.
- 1965
Pensonic's corporate history traces its roots to a 1965 business in Balik Pulau, Penang, founded by Chew Weng Khak.
Pensonic's corporate history traces its roots to a 1965 business in Balik Pulau, Penang, founded by Chew Weng Khak.
- 1982
Pensonic-branded products were introduced in 1982 and the trademark was registered in 1984.
Pensonic-branded products were introduced in 1982 and the trademark was registered in 1984.
- 1995
Its corporate history includes a listing milestone in 1995.
Its corporate history includes a listing milestone in 1995.
- 1965
Keat Radio & Electrical Co. established
Founder Dato' Seri Chew Weng Khak established the company in Balik Pulau, Penang.
- 1982
Pensonic Sales & Service established
The company imported audio and visual products under the Pensonic brand.
- 1994
Pensonic Holdings Berhad incorporated
Incorporated as an investment holding company to consolidate Group companies.
- 1995-12-18
Listed on Bursa Malaysia Second Board
Pensonic Holdings Berhad was listed on the Second Board of Bursa Malaysia Securities Berhad.
- 2015-10-30
Innovation and Global Operations Centre officiated
The new head office was officiated by the Chief Minister of Penang.
Recognition & certifications
- Brand Excellence Award
Type: Award
Awarding body: Ministry of Internal Trade and Industry
Year: 2007, 2008, 2009, 2010
- National Creativity & Innovation Award
Type: Award
Awarding body: Malaysia Design Technology Centre
Year: 2004
- ISO 9002 accreditation
Type: Accreditation
Year: 1999
- ISO 9001-2000 accreditation
Type: Accreditation
Year: 2002
- Brand Legend 60 Years Award
Type: Award
Awarding body: Branding Association of Malaysia
Year: 2024
Image sources & credits
- Innovation and Global Operations Centre
Source: https://www.pensonic.com/corporate-history/
Displayed from the company's official website. No reuse licence was identified; copyright may belong to the company or its licensors.
Source record references 4
- pensonic.com
Source classification: Tier 1 · Date in source record: 2026-09-05
- Corporate Profile
Source classification: Tier 1 · Date in source record: 2026-09-06
- Awards & Recognitions
Source classification: Tier 1 · Date in source record: 2026-09-06
- Contact Us
Source classification: Tier 1 · Date in source record: 2026-09-06
Frequently asked questions about Pensonic
What does Pensonic do?
Pensonic's corporate history traces its roots to a 1965 business in Balik Pulau, Penang, founded by Chew Weng Khak. Pensonic-branded products were introduced in 1982 and the trademark was registered in 1984.
Where is Pensonic based?
Pensonic lists its headquarters or primary business address as Penang, Malaysia.
When was Pensonic founded?
Pensonic records its founding year as 1965.
What is the official website for Pensonic?
The official website recorded for Pensonic is pensonic.com.
Latest Pensonic news
No published Next Malaysia coverage of this company yet. This hub is indexed only once it has a verified identity, a source pack and at least two substantive linked stories (§6.5).
Editorial sources & further reading
Official sources & further reading
- pensonic.com (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Corporate Profile (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Awards & Recognitions (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Contact Us (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
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