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Friday 23 Oct 2026 · Kuala Lumpur

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Eco-Shop

Retail & Consumer

Last reviewed 11 September 2026

Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor. The retailer expanded its warehousing and store network as the value-retail concept scaled.

Legal name
Eco-Shop Marketing Berhad
Industry
Retail & Consumer
Business type
Retailer
Founded
2003

Business & industry context

Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor, and has grown to more than 350 outlets across Malaysia.

The company sells a variety of everyday products, including baby and kids, food, home and living, personal and beauty care, pet care, and stationery categories.

Its stated vision is to be Malaysia’s leading ultra-affordable household retailer; its mission is to offer quality products at affordable prices while upholding sustainable practices.

Company information

Identity

Company name
Eco-Shop
Registered name
Eco-Shop Marketing Berhad
Founded
2003
Brand names
Eco-Plus Artsy Bakins Pawbit WOW9 Playoo Wak Limah Ganso Kreati Verona Plus Excue CASA JOYIT Delicies MAMA Fruzumi HTRO Ells ENE Framoc Fun Fiest Babyboo MAXZ SPED QNEXX Crispstar Pawsitives
Industry (source record)
Retail / Value Retail
Business type
Retailer
State
Johor

Contact & location

Headquarters
Lot 3913-3914, Kampung Sungai Siput, 85200 Jementah, Segamat, Johor
Phone
07-9475502
Official website
eco-shop.com.my
Opening hours
8.30AM - 5.30PM (HQ and KL Office)

Business footprint

Markets served
Malaysia

Source record

MalaysianRecord status
Listed
Source record reviewed
2026-09-06

Details imported from MalaysianRecord (export: 2026-09-11). Source status and review dates belong to that record; they are not a new verification by Next Malaysia.

Locations

Headquarters

Address: Lot 3913-3914, Kg Sg Siput, 85200 Jementah, Segamat, Johor

Phone: 07 - 9475502

Opening hours: 8.30AM - 5.30PM

KL Office

Address: Wisma LYL, 12, Jalan 51A/223 Section 51A, Petaling Jaya, 46100, Selangor

Opening hours: 8.30AM - 5.30PM

Eco-shop @ Selayang

Address: No. 1, Ideal Convention Centre, Jalan PS 10, Taman Prima Selayang, 68100 Batu Caves, Selangor

Opening hours: 9.30am - 10.30pm

Eco-shop @ Batu Pahat

Address: Ground Floor, No.159 & 160, Jalan Bukit Pasir, 83050 Batu Pahat, Johor

Opening hours: 9.30am - 10.30pm

Brands & related entities

Artsy Bakins

Relationship: House brand

Source

Pawbit

Relationship: House brand

Source

WOW9

Relationship: House brand

Source

Playoo

Relationship: House brand

Source

Services & business activities

Retail stores

Everyday products sold through Eco-Shop outlets across Malaysia.

Official details

Eco-Plus concept stores

Concept stores offering a wide selection of items priced at RM10 and below.

Official details

Loyalty program and mobile app

Eco-Shop Loyalty Program and Mobile App launched in 2022.

Official details

Corporate purchase

Bulk-purchase assistance for corporate customers.

Official details

Key people

Dato’ Sri Lee Kar Whatt

Role: Founder and Managing Director

Relationship: Founder

Identified by the investor site as founder, substantial shareholder and Managing Director.

Source

Ng Kim Teng

Role: Executive Director / Chief Executive Officer

Relationship: Current director

Joined the Group in 2023 as Chief Operating Officer and is identified as Executive Director / CEO.

Source

Dato’ Chan Wah Kiang

Role: Independent Non-Executive Chairman

Relationship: Current director

Investor site identifies him as Independent Non-Executive Chairman.

Source

Company history

Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor. The retailer expanded its warehousing and store network as the value-retail concept scaled. Its development included the 100th-store milestone, expansion into East Malaysia and the Eco-Plus format. The business has also added digital and loyalty initiatives to its physical retail network.

2003

Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor.

Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor.

Source

2003

Started RM2 shop

Started in Gemas, Johor.

Source

2010

New warehouse facility

Established a new warehouse facility in Jementah.

Source

2013

Charitable foundation initiated

10th anniversary and initiation of charitable foundation Xi Fu.

Source

2014

Awards

Awarded Golden Eagle and Business Excellent Awards.

Source

2018

100th store

Celebrated 100th store opening in Gombak, Selangor.

Source

2019

East Malaysia expansion

Expanded stores to East Malaysia.

Source

2020

Shopee store and warehouse

Launched official store on Shopee and a new warehouse facility in Port Klang, Selangor.

Source

2021

First Eco-Plus store

Launched first Eco-Plus store in Ulu Tiram, Johor.

Source

2022

Loyalty program and app

Launched Eco-Shop Loyalty Program and Mobile App.

Source

2023

20th anniversary and Superbrands Award

Celebrated 20th anniversary and received Superbrands Award.

Source

Recognition & certifications

Sustainable Business & Brands Inspirational Achievement Awards

Type: Award

Year: 2023

Source

ESG Positive Impact Awards

Type: Award

Year: 2023

Source

Golden Eagle Award

Type: Award

Source

Sin Chew Business Excellence Awards

Type: Award

Awarding body: Sin Chew

Year: 2014

Source

Superbrands Malaysia

Type: Award

Awarding body: Superbrands

Source

Fast Moving Growing Sustainable Business & Brands Awards

Type: Award

Year: 2024

Source

Largest Corporate CSR Charity Carnival

Type: Recognition

Year: 2025

Source

Image sources & credits
Source record references 7

Frequently asked questions about Eco-Shop

What does Eco-Shop do?

Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor. The retailer expanded its warehousing and store network as the value-retail concept scaled.

Where is Eco-Shop based?

Eco-Shop lists its headquarters or primary business address as Lot 3913-3914, Kampung Sungai Siput, 85200 Jementah, Segamat, Johor.

When was Eco-Shop founded?

Eco-Shop records its founding year as 2003.

What is the official website for Eco-Shop?

The official website recorded for Eco-Shop is eco-shop.com.my.

Latest Eco-Shop news

No published Next Malaysia coverage of this company yet. This hub is indexed only once it has a verified identity, a source pack and at least two substantive linked stories (§6.5).

Editorial sources & further reading

Official sources & further reading

  1. eco-shop.com.my (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts
  2. About Us (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts
  3. Contact Us - HQ & KL Office (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts
  4. Corporate Information (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts
  5. Director Profile (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts
  6. Store Locator (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts
  7. Eco-Shop homepage (Tier 2 — Company official / IR / named spokesperson)accessed 2026-09-11Supports: Company identity and public-record facts

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