BONIA
Retail & Consumer
Last reviewed 11 September 2026
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974. The brand name was inspired by Bologna, Italy, and the business developed around leather goods and fashion accessories.
- Legal name
- Bonia Corporation Berhad
- Industry
- Retail & Consumer
- Business type
- Retailer
- Founded
- 1974
Business & industry context
Bonia Corporation Berhad describes itself as a global house of luxury lifestyle brands and licenses, with a commitment to design, craftsmanship and innovation since 1974.
The company’s brands page describes BONIA collections of bags, accessories, footwear, watches and eyewear, and identifies Braun Büffel, Valentino Rudy, Santa Barbara Polo & Racquet Club, Mossimo and Starter Black Label as additional brands or licensed brands.
The group’s history records expansion from Malaysia into Singapore and other Asian markets, a 1994 listing on the second board of the Kuala Lumpur Stock Exchange, and a 2007 transfer to the main board. The company says its brands are present at more than 140 locations across Asia and Europe.
Company information
Identity
- Company name
- BONIA
- Registered name
- Bonia Corporation Berhad
- Registration no.
- 199101013622 (223934-T)
- Founded
- 1974
- Brand names
- Braun Büffel Valentino Rudy Santa Barbara Polo & Racquet Club Mossimo Starter Black Label
- Industry (source record)
- Fashion & Apparel / Retail
- Business type
- Retailer
- State
- Kuala Lumpur
Contact & location
- Headquarters
- Level 6, Ikon Connaught, Lot 160, Jalan Cerdas, Taman Connaught, Cheras, 56000 Kuala Lumpur, Malaysia
- Phone
- +603 91089000
- Official website
- boniacorp.com
- Social profiles
Business footprint
- Markets served
- Malaysia, Singapore, Indonesia, Hong Kong, Brunei, Taiwan, Thailand, Asia, Europe
Source record
- MalaysianRecord status
- Listed
- Source record reviewed
- 2026-09-06
Details imported from MalaysianRecord (export: 2026-09-11). Source status and review dates belong to that record; they are not a new verification by Next Malaysia.
Locations
- Bonia Corporation Berhad headquarters
Address: Level 6, Ikon Connaught, Lot 160, Jalan Cerdas, Taman Connaught, Cheras, 56000 Kuala Lumpur, Malaysia
Phone: +603 91089000
Brands & related entities
- Braun Büffel
Relationship: Group brand / heritage brand
- Valentino Rudy
Relationship: Licensed brand in Malaysia and Singapore
- Santa Barbara Polo & Racquet Club
Relationship: Licensed brand in Malaysia
- Mossimo
Relationship: Group brand in Malaysia
- Starter Black Label
Relationship: Group brand
Products
- Luxury lifestyle products
Collections including bags, accessories, footwear, watches, eyewear and other lifestyle products.
Services & business activities
- Brand licensing
The group operates brands and licenses, including Valentino Rudy in Malaysia and Singapore and Santa Barbara Polo & Racquet Club in Malaysia.
Key people
- Chiang Sang Sem
Role: Founder and Group Executive Director
Relationship: Founder
The official board page identifies him as the visionary founder and says he continues to oversee business development and corporate strategy.
- Datuk Ng Peng Hong @ Ng Peng Hay
Role: Senior Independent Non-Executive Chairman
- Dato' Sri Chiang Fong Seng
Role: Executive Vice Chairman & Group CEO
- Alex Chiang Fong Tat
Role: Group Executive Director
- Chiang May Ling
Role: Group Executive Director
Company history
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974. The brand name was inspired by Bologna, Italy, and the business developed around leather goods and fashion accessories. BONIA later expanded its retail and regional presence. Its story combines Malaysian entrepreneurship with European-inspired brand positioning.
- 1974
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974.
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974.
- 1974
BONIA founded
The official history says the story began in 1974 with Chiang Sang Sem; the founder story describes the establishment of BONIA’s foundations after his Italy visit.
- 1979
First Singapore boutique
BONIA opened its first boutique in Singapore.
- 1994-08-23
Listed on KLSE second board
BONIA listed on the second board of the Kuala Lumpur Stock Exchange on 23 August 1994.
- 2007-04-23
Transferred to KLSE main board
BONIA transferred to the main board of the Kuala Lumpur Stock Exchange on 23 April 2007.
- 2010
Braun Büffel stake acquired
The Group acquired a 70% equity stake in Jeco (Pte) Ltd, co-owning Braun Büffel.
- 2022
New KLCC flagship store
Bonia launched a new KLCC flagship store with a museum and gallery concept.
- 2024
50-year celebration
BONIA celebrated its 50-year journey with a pop-up event at Pavilion Kuala Lumpur.
Image sources & credits
- KLCC flagship store
Source: https://boniacorp.com/history
Displayed from the company's official website. No reuse licence was identified; copyright may belong to the company or its licensors.
Source record references 7
- boniacorp.com
Source classification: Tier 1 · Date in source record: 2026-09-05
- Bonia Corporation homepage
Source classification: Tier 1 · Date in source record: 2026-09-06
- Group
Source classification: Tier 1 · Date in source record: 2026-09-06
- Our History
Source classification: Tier 1 · Date in source record: 2026-09-06
- Our Brands
Source classification: Tier 1 · Date in source record: 2026-09-06
- Our Board of Directors
Source classification: Tier 1 · Date in source record: 2026-09-06
- Contact
Source classification: Tier 1 · Date in source record: 2026-09-06
Frequently asked questions about BONIA
What does BONIA do?
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974. The brand name was inspired by Bologna, Italy, and the business developed around leather goods and fashion accessories.
Where is BONIA based?
BONIA lists its headquarters or primary business address as Level 6, Ikon Connaught, Lot 160, Jalan Cerdas, Taman Connaught, Cheras, 56000 Kuala Lumpur, Malaysia.
When was BONIA founded?
BONIA records its founding year as 1974.
What is the official website for BONIA?
The official website recorded for BONIA is boniacorp.com.
Latest BONIA news
No published Next Malaysia coverage of this company yet. This hub is indexed only once it has a verified identity, a source pack and at least two substantive linked stories (§6.5).
Editorial sources & further reading
Official sources & further reading
- boniacorp.com (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Bonia Corporation homepage (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Group (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Our History (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Our Brands (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Our Board of Directors (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Contact (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
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