Mamee
Retail & Consumer
Last reviewed 11 September 2026
Mamee traces its roots to Melaka in 1971 with an instant noodle business. The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974.
- Legal name
- MAMEE-DOUBLE DECKER (M) Sdn Bhd
- Industry
- Retail & Consumer
- Business type
- Manufacturer
- Founded
- 1971
Business & industry context
Mamee’s story began in 1971 when founder Datuk Pang Chin Hin and his partner started a small factory in Melaka manufacturing instant noodles. Production began in 1972 with Lucky instant noodle and vermicelli.
The company expanded from noodles into crunchy noodle snacks in 1974, Double Decker crackers in 1980 and Mister Potato potato snacks in 1992. Its site now organizes its offering into snacks, noodles, bakery, beverages and food service.
The official website lists Melaka and Subang Jaya operating locations and provides careline, general and export email contacts. It also identifies Pierre Pang as Group CEO in a January 2024 company news item.
Company information
Identity
- Company name
- Mamee
- Registered name
- MAMEE-DOUBLE DECKER (M) Sdn Bhd
- Registration no.
- 199101012051
- Founded
- 1971
- Brand names
- Mamee Monster Mister Potato Corntoz Double Decker Mamee Chef Mamee Basic Mamee Express Tora Mamee Crackers Thin Thin London Roll Cheers Daebak
- Industry (source record)
- Food & Beverage / Food Manufacturing
- Business type
- Manufacturer
- State
- Melaka
Contact & location
- Headquarters
- Lot 1, Ayer Keroh Industrial Estate, 75450 Melaka, Malaysia
- Phone
- +606 232 4466
- hello@mamee.com.my
- Official website
- mamee.com
Business footprint
- Markets served
- Malaysia
- Customer segments
- Consumers, Catering operators
Source record
- MalaysianRecord status
- Listed
- Source record reviewed
- 2026-09-06
Details imported from MalaysianRecord (export: 2026-09-11). Source status and review dates belong to that record; they are not a new verification by Next Malaysia.
Locations
- Melaka
Address: Lot 1, Ayer Keroh Industrial Estate, 75450 Melaka, Malaysia
Phone: +606 232 4466
- Subang
Address: Lot 793, Persiaran Subang Indah, Off Persiaran Subang, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia
Phone: +603 5632 5588; +603 5637 6688
Brands & related entities
Products
- Snacks
Snack products including crunchy noodle snacks, potato snacks, corn snacks and crackers.
- Noodles
Springy noodles and soup products.
- Bakery
Bakery goods including biscuits and rolls.
- Beverages
Cheers carbonated and non-carbonated beverages.
Services & business activities
- Food Service
Products formulated for catering operators, including Daebak and Mamee Chef food-service products.
Key people
- Loi Tuan Ee
Role: Co-founder
Relationship: Founder
Loi Tuan Ee is publicly identified as a co-founder and senior group leader of Mamee, a snack and food business that traces its roots to Melaka in 1971.
- Datuk Pang Chin Hin
Relationship: Founder
Named by the company as founder of the business started in 1971.
- Pierre Pang
Role: Group CEO
Company history
Mamee traces its roots to Melaka in 1971 with an instant noodle business. The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974. The company later developed brands including Double Decker, Mister Potato and Mamee Chef. Its history reflects a shift from a local noodle producer into a broader snack and food manufacturer.
- 1971
Mamee traces its roots to Melaka in 1971 with an instant noodle business.
Mamee traces its roots to Melaka in 1971 with an instant noodle business.
- 1972
The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974.
The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974.
- 1971
Mamee founded in Melaka
Founder Datuk Pang Chin Hin and a partner started a small factory manufacturing instant noodles.
- 1972
Lucky instant noodle and vermicelli launched
Production began with Mamee’s first product, Lucky instant noodle and vermicelli.
- 1974
Mamee crunchy noodle snack launched
The company launched its crunchy noodle snack after observing uncooked instant-noodle consumption.
- 1980
Double Decker introduced
Double Decker crackers were added to the product range.
- 1992
Mister Potato introduced
Mister Potato potato snacks were introduced.
- 2012
Mamee Chef launched
Mamee Chef entered the market with noodles using Mi Tarik technology.
- 2015
Mamee Jonker House opened
Mamee opened its first concept store on a UNESCO heritage street in Melaka.
Recognition & certifications
- Frost & Sullivan Award
Type: Award
Awarding body: Frost & Sullivan
Year: 2014
- Putra Brand Award
Type: Award
Awarding body: Putra Brand Awards
Year: 2014
- Putra Brand Personality of the Year
Type: Award
Awarding body: Putra Brand Awards
Year: 2016
- Deloitte Best Managed Companies Award
Type: Award
Awarding body: Deloitte
Year: 2021 and 2022
- Putra Brand Award Silver
Type: Award
Awarding body: Putra Brand Awards
Year: 2022
- AEON's Most Celebrated Partner
Type: Recognition
Awarding body: AEON
Year: 2022
- Putra Aria Brand Awards Gold, Foodstuff Category
Type: Award
Awarding body: Putra Aria Brand Awards
Year: 2022
Source record references 5
- mamee.com
Source classification: Tier 1 · Date in source record: 2026-09-05
- Mamee homepage
Source classification: Tier 1 · Date in source record: 2026-09-06
- Our Worlds
Source classification: Tier 1 · Date in source record: 2026-09-06
- Food Service
Source classification: Tier 1 · Date in source record: 2026-09-06
- Singapore Business Times Interview with Group CEO, Pierre Pang
Source classification: Tier 1 · Date in source record: 2026-09-06
Frequently asked questions about Mamee
What does Mamee do?
Mamee traces its roots to Melaka in 1971 with an instant noodle business. The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974.
Where is Mamee based?
Mamee lists its headquarters or primary business address as Lot 1, Ayer Keroh Industrial Estate, 75450 Melaka, Malaysia.
When was Mamee founded?
Mamee records its founding year as 1971.
What is the official website for Mamee?
The official website recorded for Mamee is mamee.com.
Latest Mamee news
No published Next Malaysia coverage of this company yet. This hub is indexed only once it has a verified identity, a source pack and at least two substantive linked stories (§6.5).
Editorial sources & further reading
Official sources & further reading
- mamee.com (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Mamee homepage (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Our Worlds (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Food Service (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
- Singapore Business Times Interview with Group CEO, Pierre Pang (Tier 2 — Company official / IR / named spokesperson)Supports: Company identity and public-record facts
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